3 Super Creative B2B Lead Generation Tactics
Hey there, Scott here from Scott Allan Online. In todays article we are talking about 3 Super Creative B2B Lead Generation Tactics
To keep a business afloat, B2B salespeople know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2020 (frankly, Im surprised its not more).
Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three super creative lead generation tactics.
1. Q&A Marketing:
Today’s buyers are well-researched. In fact, it is estimated that up to 70% of the buyer’s journey is complete before a buyer even reaches out to sales. For this reason, your organization must be ready to answer questions, provide information, and ultimately remain highly visible during the buyer’s self-education process. One unique way for businesses to do this is through Q&A marketing. It is inevitable that a prospect will have questions while searching for a new product or solution. Q&A marketing allows your team is to identify these questions and share targeted expertise before another company can.
When executed effectively, Q&A marketing can effectively boost product visibility, establish your brand as an industry thought leader, build trust with your prospects and ultimately, increase lead conversion.
Not sure where to start? Try these: Quora, LinkedIn Groups, Industry Forums. The key to getting the most out of your Q&A marketing is to be helpful, not salesy. Remember, the more helpful you are, the more interest you will generate. Also, be sure to include a CTA and landing page to push these prospects further down the sales funnel.
2. Interactive Content:
By now, you are likely familiar with the benefits of content marketing. However, as companies continue to spew out content, today’s consumers often face content overload. Enter interactive content. Interactive content is content specifically tailored to facilitate engagement with your prospect. Unlike traditional content, interactive content is inherently participatory and provides prospects with an immersive and compelling experience. According to one recent study, 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors.
To put it simply, if you want to generate more leads, interactive content is the way to go. In fact, DemandMetric found that interactive content can convert prospects into leads two times better than its static counterpart. Here are some ways you can begin incorporating interactive content into your marketing strategy: Quizzes, Proprietary tools, Contests/giveaways, Online courses.
3. Content Upgrades
By now, many B2B salespeople have jumped on the blogging bandwagon as part of their content marketing strategy, and for good reason—companies with blogs generate 55% more website visits than companies without blogs. However, while boosted site traffic is undoubtedly a huge bonus, not converting those visitors into leads is a missed opportunity. So, what’s the solution? Content upgrades, of course. Content upgrades, are simply bonus content a visitor can access within your blog posts in exchange for their email address. Unlike other in-text links, content upgrades are complementary to the content which drew your prospects in initially, adding to their experience. Content upgrades spark curiosity and create the same effect in our brains as when a chapter in a novel ends on a cliffhanger, leaving your visitor wanting more. Examples of content upgrades include: Checklists, Templates, Cheat sheets, Whitepapers, eBooks etc.
According to one recent study, content upgrades have the ability to increase lead generation by 600%.
Thanks for taking the time to read this article, if you got some value from it, you may want to check out my 7 Figure Sales Academy Membership where I cover all this and more using my PACER methodology, along with a large range of tools, resources and frameworks for communicating and selling to the modern customer. Or you can grab my new book 7 Figure Sales Skills by clicking here.
See you next time