Your marketing efforts are what draws prospective clients to your LinkedIn profile and company website, but getting them to buy from you is another story. Showing the right leads what you have to offer at the right time starts the buying cycle for your clients, but how can you ensure that their cycle ends with you becoming their supplier?
Another question related to positioning to ask yourself is this: Do I position myself as a generalist or a specialist?
As a generalist you have more competition, but that’s matched by a larger audience for what you offer. As a specialist you have less competition, but that’s matched by a significantly smaller target market.
The following two things will add a lot of value to your personal brand: real skill where you need it, and expert status. Here’s how to get both those things:
In order to market your product or service, it is important that you target your marketing and sales efforts to a specific population of clients that are most likely to buy from you.
If you want to generate new leads and increase sales, you have to prepare, and the better prepared you are, the better your results will be. That preparation also extends to the things that you shouldn’t be doing. When you are setting up your LinkedIn account, there are several things that you need to avoid if you want to create a LinkedIn account that will achieve results.
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