How To Master The 4 Pillars Of Social Selling

Hey there, Scott here. As you may know I am a massive advocate of social selling. But how do you do it ? What are the elements for a successful social selling strategy. In this video I discuss the 4 pillars of social selling and how you can get started today.

 

Enjoy

 

 

HOW TO FIND AND SELL TO YOUR PROSPECTS VIA LINKEDIN

WANNA KNOW HOW TO SELL VIA LINKEDIN ? …READ ON

Your marketing efforts are what draws prospective clients to your LinkedIn profile and company website, but getting them to buy from you is another story. Showing the right leads what you have to offer at the right time starts the buying cycle for your clients, but how can you ensure that their cycle ends with you becoming their supplier?

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JACK OF ALL TRADES OR MASTER OF ONE ?

ARE YOU A SPECIALIST OR A GENERALIST ?

Another question related to positioning to ask yourself is this: Do I position myself as a generalist or a specialist?

As a generalist you have more competition, but that’s matched by a larger audience for what you offer. As a specialist you have less competition, but that’s matched by a significantly smaller target market.

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Be good at what you say you’re good at. Then make people think you’re even better.

HOW TO BUILD A ROCKSTAR LIKE REPUTATION IN YOUR INDUSTRY

The following two things will add a lot of value to your personal brand: real skill where you need it, and expert status. Here’s how to get both those things:

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ROOKIE LINKEDIN MISTAKES THAT YOU NEED TO AVOID

AVOID THESE FOR LINKEDIN SUCCESS

If you want to generate new leads and increase sales, you have to prepare, and the better prepared you are, the better your results will be. That preparation also extends to the things that you shouldn’t be doing. When you are setting up your LinkedIn account, there are several things that you need to avoid if you want to create a LinkedIn account that will achieve results.

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